Patent drawing of a pocket watch movement.

Dormant Swiss watch brands for sale

Bring history to life with our exclusive bespoke offers from heritage brands.

Introducing our Swiss watch brands with history

Your requirements meet our experience

SWB specialises in transforming dormant Swiss watch brands into brands ready for relaunch. Each revived heritage brand in our portfolio is rich in history, with documented legacies and trademark registrations that provide a foundation of authenticity and value.

Our bespoke consultancy services ensure precise alignment between your vision and the ideal brand, providing solutions to bring dormant but timeless Swiss watch brands back to life.

These almost forgotten brands are ready to tell their unique stories again. Unlock their potential and benefit from lasting brand equity that resonates in today's international markets.

Discover some brands

Est. 1857

A vintage Swiss watchmaker celebrated for its elegant dress watches, sturdy military-style divers, and reliable mechanical movements—a true hidden treasure in mid-century horology.

Est. 1928

This Swiss-British brand flourished with its chronographs and calendar watches, reaching global markets and at its peak being one of the top 50 watchmakers in Switzerland.

Est. 1946

Renowned for its fine craftsmanship, jewelled gold watches and elegant designs, the brand has collaborated with big names such as Cartier.

See our portfolio

Our Way

Committed to Excellence

SWB is the world's leading provider of dormant Swiss watch brands, each with a rich history and meticulously documented heritage.

Our offering is tailored to the needs of a diverse and discerning clientele, including start-ups, established companies, retailers and manufacturers in global markets.

SWB's expertise in brand revitalisation unlocks the full potential of historic Swiss watch brands. Newly launched brands have successfully entered markets ranging from fashion watches to the luxury segment, gaining recognition and value.

By acquiring one of our brands, you gain more than just business asset - you inherit a legacy. Each brand reflects the highest standards of Swiss excellence and offers unparalleled prestige and lasting value.

Our Qualities

Why Choose Us

Exclusive Heritage Brands

Proven Track Record

Global Reach

Versatile Brand Classes

Skilled Team

Tailored Consultancy

The brand in the spotlight:

Jewellery brand est. 1946

An icon from the vintage era.

This exceptional brand, which peaked between the 1960s and 1980s, is more than a fine watchmaker—it's also a distinguished jewelry brand. Known for its elegant gold and jewelry watches, it specializes in crafting exceptionally small, slim movements. The brand has collaborated with leading names and its timepieces have appeared in Hollywood films, hit TV series, and on the wrists of celebrities across music, film, and television.